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February 17, 2006
Blue Ocean Strategy
If you want to know the secrets of Southwest Airlines' success, check out Blue Ocean Strategy
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There are many examples included, such as Southwest Airlines, the Cirque du Soleil, Curves, and Starbucks…but don’t think that this book is only for big companies, in fact, it is even more relevant to small businesses. This is a new way to look at the potential market place for any business.
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Posted on February 17, 2006 01:41 PM by southw138.
Filed in Travel Blog under southwest airlines.
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