Travel Blog

I’m willing to board like Southwest Airlines or continue to hope there will be an First Class upgrade that I can buy at the last minute. I’m willing to accept that I’ll only get nuts or a cookie when I used to get a little sandwich. I’ll overlook their baggage handling uncertainty. I’ll even put up with the rude and annoying ticket agents (I’m experiencing them more and more). I’ll ignore it all and stick with the brand if it means Alaska Airlines Management and Leadership keeps key strategic assets like their pilots, but more importantly, their flight attendants. That’s how much I appreciate the flight attendants. Oh, the trials and tribulations of brand loyalty; it sucks, but sometimes we have to believe in something. I don’t believe in Airlines Airlines, but I believe in their flight attendants who are the heart and soul of the Alaska Airlines brand.