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June 02, 2005
Humana & Virgin Group Develop Innovative Loyalty Program
Very interesting marketing idea:
Rewards programs, sometimes called loyalty programs, are old hat to marketers. However, here's a new twist to that game...a program for staying healthy that gives you lower health insurance premiums and airline tickets as incentives. Divas this gives exercise a whole new meaning and as a small biz owner, whose health insurance takes a huge bite from the ole budget, I could get into this one!
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Posted on June 2, 2005 07:28 PM by airlin124.
Filed in Travel Blog under airline tickets.
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